Seminar on Business in Scandinavia

Publié le par La Blonde

anti_bug_fckObjectives and course content : The student becomes familiar with Scandinavian as a market area, understands the

features in the economic, political and cultural environment, knows the channels of distrubution and the use of

different marketing strategies. Special attention is paid to Finland and Sweden as market areas.

Learning methods : Lectures, company visits and small-group work.

Assesment : Working report

Publié dans Les cours

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